An Association Rule of Market Basket Analysis to Optimize Retail Revenue

The paper goes to address the impact of association rule mining or affinity analysis to understand what optimizes retail revenue. This is a working paper in which Market Basket Analysis would be done from the primary data under process of collection from a retail outlet at Mira road, Thane. MBA is used in various fields to obtain information of customer preference among the target audience. The customer behavior of the trade area enables a retailer adopt informed decision thus obtaining the Right Product, at Right Quantity, in Right Time to gain efficiency and optimize revenue both from effective sales and inventory management.

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